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In recent years, many businesses
have caught on to the social media buzz. According to the 2012 Social MediaMarketing Report, 94% of all businesses with a marketing department have used
social media as part of their marketing platform and 85% of these companies
have reported an increase in their market exposure. These stats make it obvious
that social media is a mainstay in both the business world, and among the
general public. As young people spend time on sites like Facebook and Twitter,
they are becoming more and more versed in the art of social media, which could
maybe even help them land a job one day.
In recent years, many companies
have created new positions designated to specialize in the development and
maintenance of that company’s presence in the social media world. Many colleges around the company have even
recognized this growing trend and now offer degrees specifically for social
media marketing. This means that the college students who love to tweet and
update their statuses have the opportunity to eventually get paid for it.
Even if social media marketing
isn’t your thing, social media still plays an important role in landing a job.
Many companies today are turning to Facebook, Twitter, and LinkedIn to recruit
potential employees. The following infograph illustrates just how much social
media presence is crucial in finding a job:
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Overall, social media is here to
stay and plays a significant role in the business world and our personal lives.
What many once believed to be an ultimate time-waster has now proven to be an
effective tool in landing a job, building a resume, and laying a foundation to
a possible career path.
Works Cited:
Bosari, Jessica. "The
Developing Role of Social Media in the Modern Business World." Forbes. 08
2012: n. page. Web. 7 Nov.
2012.<http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world/>.
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ReplyDeleteI guess it depends on who you're looking for, but it seems to me that looking for future employees over social networking is a bad idea. All you're doing is encouraging them to add value to their time spent socializing online instead of working for you. You're probably even taking away from their current employer (if they have one) by using social media in the first place.
ReplyDeleteLooking for smart, hardworking people with social media is fruitless. The employees your really want are out there working hard. They aren't on facebook.
I'm not saying that using social media is always time well spent, I'm just trying to point out the fact that if used correctly, social media can be an effective tool in getting a job these days. I understand that you shouldn't go on facebook while you're working, but that doesn't mean social media is always a hinderance to your productivity. Facebook, blogs, LinkedIn, and twitter can all be used as online resumes. Of course, it doesn't take the place of hard work and being able to ace an interview, but it's just another way to stand out to potential employers. Employers might even be able to find you through social media and recruit employees that way. I started a fashion blog last year, and since then, a clothing company even reached out and offered me an internship position. I'm not saying social media is the only, or even the best way to land a job. But it does have the potential to help.
ReplyDelete